STUDENTS PLEASE NOTE -- THIS PAGE IS UNDER CONSTRUCTION -- THERE ARE NO REQUIRED READINGS HEREAll required readings (with a * here) will be on the official class websites. Introduction- Arrow, Kenneth J. (1956), "Economic welfare and the allocation of resources for invention," in The Rate and Direction of Incentive Activity, NBER.
- *Rosenberg,
Nathan (1995), “Innovation’s Uncertain Terrain,” McKinsey Quarterly, Issue 3,
pp.170-185.
- *Ward,
Logan (2010), “Shooting for the Sun,” The Atlantic, Nov.
- Andrew Odlyzko, "The History of Communications and its Implications for the Internet"
Selling Information(i) Pricing(ii) Pooling and Piracy
- K. Strumpf and F. Oberholzer-Gee (2007) The Effect of File Sharing on Record Sales: An Empirical Analysis Journal of Political Economy. 2007. 115(1):1-42.
- K. Strumpf and F. Oberholzer-Gee (2009) File-Sharing and Copyright (with F. Oberholzer-Gee). NBER's Innovation Policy and the Economy series, volume 10. ed. Joshua Lerner and Scott Stern. MIT Press. 2009.
- Joel Waldfogel (2009), Music File Sharing and Sales Displacement in the iTunes Era
- Joel Waldfogel (2011), "Bye, Bye, Miss American Pie? The Supply of New Recorded Music since Napster"
- Ben Shiler and Joel Waldfogel, "Music for a Song: An Empirical Look at Uniform Song Pricing and its Alternatives" (see also short essay in VOX EU and The Economist)
- Yochai Benkler, "Voluntary Payment Models," Harvard Business School.
- J-Y. Kim, M. Natter & M. Spann (2009), "Pay What You Want: A New Participative Pricing Mechanism," Journal of Marketing, 73, 44-58.
- Varian, Hal. "Buying, Sharing, and Renting
Information Goods." The Journal of Industrial Economics 48, no. 4 (2000): 473-88.
- Brynjolfsson, Erik and Zhang, Xiaoquan (Michael), Innovation Incentives for Information Goods (December 7, 2009). MIT Sloan Research Paper No. 4780-10.
- Tirole, Jean. The Theory of Industrial Organization.
Cambridge, MA: MIT Press, 1988, chapter 3, pp. 133-152. ISBN: 9780262200714.
- Shiller, Ben, and Joel Waldfogel. "Music for
a Song: An Empirical Look at Uniform Song Pricing and its Alternatives." 2009.
- Bakos,
Yannis, and Erik Brynjolfsson. "Aggregation and Disaggregation of
Information Goods: Implications for Bundling, Site Licensing and Micropayment
Systems." In Internet Publishing and Beyond:
The Economics of Digital Information and Intellectual Property.
Edited by Hal Varian, and Brian Kahin. Cambridge, MA: MIT Press, 2000. ISBN:
9780262611596.
- Bakos, Yannis, and Erik Brynjolfsson.
"Bundling and Competition on the Internet." Marketing
Science 19, no. 1
(2000): 63-82.
- Bakos, Yannis, and Erik Brynjolfsson. "Bundling Information Goods: Pricing,
Profits and Efficiency." Management Science, 45, no. 12 (1999): 1613-1630.
(ii) Search and Disclosure
- Smith,
Bailey, and Erik Brynjolfsson. "Understanding Digital Markets." In Understanding the Digital Economy.
Edited by Erik Brynjolfsson, and Brian Kahin. Cambridge, MA: MIT Press, 2000.
ISBN: 9780262024747.
- *Anderson, Chris.
"The Long Tail." Wired Magazine, October 2004.
- Brynjolfsson, Erik, and Michael D. Smith. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers." Management Science 46, no. 4 (2000): 563-585.
- Brynjolfsson, Erik, Yu (Jeffrey) Hu, and Michael D. Smith. "Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers,"Management Science 49, no. 11 (2003): 1580-1596.
- Brynjolfsson, Erik, Hu, Yu Jeffrey and Smith, Michael D., The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve (September 20, 2010). Available at SSRN:
- Michael Luca (2010), "Reviews, Reputation and Revenue: The Case of Yelp.com," Boston University.
- *Seabrook,
John (1994). “Flash of Genius,” New Yorker or rent the movie on YouTube for $3.99.
- *Gans, J. and S. Stern
(2003). “The Product Market and the Market for Ideas: Commercialization
Strategies for Technology Entrepreneurs,” Research Policy
Market Design
(i) Pricing - "Networks and Positive
Feedback." Chapter 7 in [S&V], pp. 175-225.
(ii) Network Effects
- Gawer,
A. and M. Cusumano (2008), “How Companies Become Platform Leaders,” Sloan
Management Review, Reprint SMR268-ENG-PDF.
- Hagiu, A., and T.
Eisenmann (2007). “Staged Solutions to the Catch-22” Harvard Business
Review, HBS Reprint F0711B-PDF-ENG
- Greenstein, S. (1998) “Industrial Economics &
Strategy: Computing Platforms,” IEEE Micro: Chips, Systems and Applications
- Economides, Nicholas. "The Economics of
Networks." International Journal of Industrial Organization 16, no. 4 (1996): 673-99.
- Leibowitz, Steven, and Steve Margolis.
"Network Externalities (Effects)." The New Palgraves Dictionary of Economics and the Law.
New York, NY: Macmillan, 1998. ISBN: 9781561592159.
- Eisenmann, Thomas, Geoffrey Parker, and Marshall
W. Van Alstyne. "Strategies for Two-Sided Markets." Harvard
Business Review Magazine, October 2006.
- Chapters 5
and 6 in [S&V].
- Chapters 2
and 7 in [B&S].
(iii) Platforms
- Parker, Geoffrey, and Marshall W. Van Alstyne.
"Two-Sided Network Effects: A Theory of Information Product Design." Management
Science 51, no. 10
(2005): 1494-1504.
(iv) Advertising-
Varian, Hal. "The Economics of Internet
Search." Anglo Costa lecture. Rome, Italy, February 2007. (PDF)#
(v) News Media
(v) RegulationSocial
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