Here you will find links to non-academic materials discussed in class. This page will updated on a regular basis.IntroductionSelling Information (i) Pricing(ii) Pooling and Piracy
- Jakob Nielsen (1998) "The Case for Micropayments"
- Clay Shirky (2000) on Micropayments
- Clay Shirky (2003) on Micropayments
- Scott McCloud (2003) "Misunderstanding Micropayments"
- Andrew Odlyzko (2003), "The case against Micropayments"
- Joshua Gans, "The Folly of Replicating the Physical World," HBR Blogs, 2010.
- Albanesius, Chloe. "If Sirius-XM Can Offer A La Carte Programs, Why Can't Cable?" PC Magazine, July 30, 2008.
- Joshua Gans, "Pay what you want experiments, from Stephen King to Kickstarter," HBR Blogs, 2011.
- Joshua Gans, "Stephen King's Game of Horror," The Manager, 2000.
(ii) Search and Disclosure- Varian, Hal R. "Reading Between the Lines of Used Book Sales." New York Times, July 28, 2005.
- Garrity, Brian. "DMG Bets on 'Long Tail'." Billboard, February 18, 2006.
- William Neuman (2010), "A Man with Muffin Secrets, but no job with them," New York Times.
- Allison Hope Weiner, "Lawyer Battles Idea Theft in Hollywood," New York Times, July 27
Market Design(i) Pricing(ii) Network Effects
(iii) Platforms - Anderson, Chris. "Free! Why $0.00 Is the Future of Business." Wired Magazine, February 25, 2008.
- Gladwell, Malcolm. "Priced to Sell: Is Free the Future?" The New Yorker, July 6, 2009.
- Pulley, Brett, and Andy Fixmer. "Diller Calls Free Web Content a 'Myth, Joins Refrain."Bloomberg News, July 24, 2009.
- Rich, Motoko. "With Kindle, the Best Sellers Don't Need to Sell." New York Times, January 22, 2010.
(iv) Advertising(v) News Media
(v) RegulationSocial
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